New Hand & Stone Spa Set to Open in Myrtle Beach – Carolina Forest - Franchising.com

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Hand & Stone
Published: September 23rd, 2024

September 23, 2024 // Franchising.com // MYRTLE BEACH – CAROLINA FOREST, SOUTH CAROLINA — Hand & Stone Massage and Facial Spa announced today the upcoming opening of its newest franchised location in Myrtle Beach – Carolina Forest. Located at 2010 Oakheart Road, the Myrtle Beach – Carolina Forest spa is owned by Traci and Anthony Nocito. The local owners are committed to providing a sanctuary for the Myrtle Beach – Carolina Forest community where people can regularly invest in themselves through self-care. To celebrate opening their doors, the new spa is featuring a pre-opening offer: FREE massage or facial with enrollment in Hand & Stone Lifestyle Membership and waived enrollment fee.

The new spa is owned by Traci and Anthony Nocito, who have been with the franchise since 2017. Traci, after a successful 30-year career in the mortgage industry, transitioned to the wellness sector, inspired by Hand & Stone’s lifestyle program and membership-based business model. Anthony complements this venture with his service in the U.S. Army, a degree in Biomedical/Medical Engineering from the United States Army Medical School, and retired after a 26-year tenure at PerkinElmer, Inc. Together, they are excited to bring their combined expertise and passion for wellness to the Myrtle Beach – Carolina Forest community.

"Opening our newest Hand & Stone location in Myrtle Beach – Carolina Forest is an exciting milestone for us," said Traci Nocito, owner of Hand & Stone Myrtle Beach – Carolina Forest. "We look forward to giving back to the community by providing a serene environment where people can focus on their well-being and enjoy the high-quality, personalized services that Hand & Stone is known for."

The newest Hand & Stone in Myrtle Beach – Carolina Forest brings high-quality professional massage services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages to the Horry County community. Guests can also visit the new spa to enjoy Hand & Stone’s signature hot stone massage and best-in-class facial and Neveskin Cryo treatments tailored to each individual's needs or skin concerns, with a wide-range of services available for women, men and teens.

Like all Hand & Stone spas nationwide, the new Myrtle Beach – Carolina Forest location offers advanced skincare and spa services that incorporate new technologies at the forefront of the wellness market to enhance each guest’s overall experience. These advanced services include Neveskin Cryo-Facial and Cryotoning, Diamond Glow facial, NuFACE microcurrent facial, and LED Phototherapy facial, as well as innovations such as CBD oil enhancements and partnerships with award-winning skincare lines Dermalogica®, Image, and ClarityRX.

All Hand & Stone services are performed by experienced licensed Estheticians and licensed Massage Therapists. At Hand & Stone Myrtle Beach – Carolina Forest, members will have access to a team of wellness experts who specialize in providing exceptional skincare and massage treatments, ensuring a tranquil, relaxing, and comfortable environment.

The Myrtle Beach – Carolina Forest Hand & Stone spa will be open Monday – Friday 9:00 a.m. to 9:00 p.m. Saturday and Sundays 9:00 a.m. to 6:00 p.m.

SOURCE Hand & Stone

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About Hand & Stone​


Hand & Stone is a massage and facial spa franchise.

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